Healthcare providers don’t trust to pay for a platform to be founded since they don’t have enough patient's references to be recommended or recognized online.
In 2021, I was tasked with designing the UI for a medical web app, including a directory. In this case study, I focused on creating a platform that encourages doctors to upgrade to a paid subscription by offering features that help them attract new patients even when they're new using digital platforms or with minimum experience.
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Final design for healthcare providers' platform
• They don’t trust on Digital directories but they do use platforms like social media and Google Maps.
• Social media apps are easy to understand and provides social proof easily.
• References are essential to make a final decission, either users ask in person or look for online reviews.
• Checking the doctor’s social media profile provides human details about the personality of professionals.
“I tried the N platform, but as a new doctor there I didn’t know how I was supposed to stand out in top searches”
“My therapist actually asked me to leave a review in N platform, which I did. I know it’s important so he can get more patients”
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Patients find empty profiles or with not enough information about doctors, and no external links to social media.
Healthcare providers pay premium plans thinking they’ll get patients instantly, but don’t learn what is needed to be found in the directory.
Previous design for startup - 2022
Doctor’s and patient’s profile
Current design wireframes
Doctor’s and patient’s profile
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• Book online without payment required.
• Check on experience and Proffesional’s background.
• See Doctor’s office phone after booking in case they have more questions.
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• Customize calendar and timetable.
• Share link to doctor’s calendar to non users so they can subscribe and book in Clinitec.
• Display price per visit and extra analysis if necessary.
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• Between 2 buttons: see profile and booking, patients prefer to review a doctor's profile before booking an appointment. If they're already familiar with the doctor, they can save the profile for future reference.
• I added payment options to the profile and changed the hierarchy of presentation to emphasize insignias which are easier to recognize.
• After booking, account information was repeated, I kept only email and added a WhatsApp number in case patients want to call to the office directly.
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Doctors edited the three blank sections of their profile
This is a good first step to set up a reliable reputation. This takes them to obtain the first insignia, leading them to gain curiosity about this system.
Patients rated the professional profiles as "complete and easy to understand"
Trough the task of look at the profile and booking an appointment, users clicked two or more sections of the professional’s information. They showed interest in the insignia section, however some of them had preferred to know the specifications.
Doctors understood how to edit the calendar and time schedule
The distribution of the calendar is not clear enough to edit both sections, so probably the best is to divide this step into two sections.
Patients would like to communicate with doctors previous to booking
Since the goal is patients book trough the app and providers can’t reply all doubts there should be an extra access for assistants so they can also reply in an internal chat.
To enhance learning and facilitate the use of the app, it would be ideal to integrate onboarding. This approach would help doctors become familiar with their dashboard and other functions, thereby allowing for a reduction of text in some "empty states" of their profile.
Modify the pages/steps of the scheduling process to improve the visibility of the time selection, as it's difficult to understand this step in the mobile version until users attempt to scroll.
While the results filtering system is still hypothetical, the extent to which reviews, achievements, and badges are utilized has not yet been determined. This system would also include payment plans and their benefits without significantly impacting new professionals on the platform.
